"Lenders partnering with us can also be sure that every adviser who uses Criteria Hub has full access to their printed criteria for free."
The free version will provide access for brokers to look at all lender generated criteria pages in one place.
Criteria Hub says it wants to ensure that whatever level of subscription advisers take up, there will always be a no cost option.
The search engine's research recently found that over 72% spend over two hours a week checking criteria manually.
Jason Hegarty, director of Criteria Hub, said: “From what we have seen and from our own experience as brokers, we all want to save time in researching lender criteria. The free option is there for anyone who just wants a one stop shop where they can access lender criteria pages. Lenders partnering with us can also be sure that every adviser who uses Criteria Hub has full access to their printed criteria for free.
“We understand that not everyone will want the deep search facilities we offer to start with, but there is no doubt that many advisers who start on the free version will want to make use of the full menu of services we can offer, once they have tried it. We have already had so much great feedback from existing users. They have not only seen that they are saving valuable time, which they can use to concentrate on talking to new customers, but also, thanks to the accuracy of Criteria Hub, more of their cases are going through first time.”