Brightside appoints Paul Williams as CEO

Brightside, the specialist insurance broker, has announced Paul Williams has today joined the Board as Chief Executive Officer, and to provide his overview of the 2014 strategy.

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Amy Loddington
24th February 2014
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As announced on 28 November 2013, Paul joins Brightside from Towergate Partnership Ltd, Europe's largest independently owned insurance intermediary writing in excess of £2 billion of gross written premiums per annum, where he was a Director on the Retail Executive Committee responsible for all insurer and market relationships across the broking businesses.

Following Paul Williams' arrival, the Company has said it 'remains focused on delivering compelling customer propositions, significant and sustainable growth and shareholder value', noting that Williams' breadth of leadership experience and market knowledge will contribute significantly to achieving this.

On joining Brightside today, CEO, Paul Williams said:

"Brightside has a history of rapid growth with considerable opportunity for further policy and profit growth without the underwriting risk of an insurer. As a new CEO, it is essential to ensure continuity in the implementation of the Company's growth plan.

"Initially, I will focus on a number of key areas to grow the profitability of the book. These will include; negotiating deals with key insurers, expanding our insurer panel and redefining our insurance capacity through the introduction of Delegated Authority and Managing General Agent agreements to augment the Group's income streams. As well as continued strengthening of our validation techniques, which reduce our insurer partners' exposure to fraud, to allow us to offer more competitive rates to our customers.

"In addition, there are several exciting new partnerships planned for 2014, the first of which was announced last week, RatedPeople.com, the UK's largest online trade recommendation service. These partnerships are key to developing our distribution. We will continue to concentrate on markets where we have strength and scale, particularly in the motor and SME arenas where we have developed expertise online and through our UK based call centres. Using our Quote Exchange platform we will use our technological advances to introduce additional niche brands to our portfolio."

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