It is responding to record growth in the equity release industry with plan sales growing by more than 40% to take total lending to over £3 billion in 2017 by creating new Partnership Account Manager roles to support its expanded team of Business Development Managers.
The restructuring of the team is designed to ensure the best possible service for referral partners with Partnership Account Managers providing dedicated telephone support.
Advisers will now have two points of contact with each PAM paired with a BDM responsible for face-to-face visits aimed at better understanding their business needs; identifying equity release opportunities and providing advice on how to position these with their customers.
The new structure aims to ensure referral partners always have support on hand to answer queries and to discuss their opportunities further either face-to-face or over the phone.
Jason Ruse, Head of Key Partnerships said:
“Pairing BDMs and PAMs will provide advisers with their own personal account team, who will be able to help them take advantage of this growing market.
“Equity release is one of the fastest growing markets in financial services and with six years of double-digit market growth behind us, the potential for advisers to help clients is enormous while expanding their business.”