Free Lead Generation guide is a hit with brokers

Since offering it’s free guide: “Tips on creating more loan and remortgage enquiries” to its introducers, Promise Solutions has received over 350 requests from brokers for a copy a

Related topics:  Specialist Lending
Millie Dyson
23rd January 2012
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The guide was put together following conversations with networks and clubs and fuelled by the realisation that many brokers were missing opportunities and need additional help and ideas.
 
Steve Walker, Managing Director of Promise stated:

"We try to have an engaged relationship with our introducers rather than a transactional relationship. That means doing what we can to understand their challenges, give help where needed, and ultimately help their businesses succeed.

"It is an obvious win -win scenario.  It became clear from talking to many brokers that they were overlooking easy opportunities to generate more enquiries at little or no cost. Any loan enquiry is a potential remortgage enquiry and visa versa.

"A borrower looking for a loan won’t necessarily ask for a remortgage but may end up having one. Many brokers were simply failing to notify the relevant people that they were open for business for both loans and mortgages.

"This meant that one of the doors to their business was closed.  We therefore decided to produce a simple document to prompt some action and provide ideas which are easy and cheap to implement.

"There is nothing clever here but I know from experience, sometimes the most obvious things are difficult to see when you are immersed in day to day activities of your business."

Phil Whitehouse, Head of TMA Mortgage Club commented:

“TMA has been promoting the Secured Loan products of Promise Solutions to our intermediary members for several years.

"During that time I have seen mortgage intermediaries increasingly take on board the need to consider a secured loan alongside re-mortgages and other forms of finance as possible solutions to their customers re-financing enquiries.

"Promise has come up with yet more sales ideas and tips how brokers can effectively operate in this market. By actively looking at secured loans, intermediaries can open up another source of profitable income whilst satisfying more customer needs.      

Walker added:

“There is clearly an appetite from brokers for this type of information and hopefully it will help them get more engaged with secured loans and generate fresh mortgage enquiries in the process.

"Promise’s registered brokers can get a copy from the marketing section on any of our websites, including the white labelled portals we have built for our network and mortgage club partners.

"Other brokers can register on our website to get a copy or call us and we will email it to them. I believe there is significant growth to come from the advisor and mortgage intermediary sector.

"The more we can do to help brokers attract new clients, the better off they will be and hopefully we can help them place an increased number of loan and bridging enquiries."
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