The mutual insurer, formally known as Exeter Family Friendly, has introduced some additions to its Pure Protection and Income One policies, designed to make both more flexible and affordable.
Changes include the additional option of a two year maximum claim period, a fixed benefit option to guarantee a level of income at claim, and an increased maximum finishing age of 70 – which also applies to Income One.
To compliment these enhancements, The Exeter has announced that all new income protection applicants will receive 1 month’s free premium across their product range.
Director of Distribution and Marketing, Simon Philp, said:
“Our new brand is just the beginning of the evolution of our products, which begins today.
“This range of enhancements, to both Pure Protection and Income One, makes our plans more flexible to the lives of today’s consumers and gives advisers yet another great reason to recommend The Exeter.”
Explaining the reason behind the 1 month free offer, Philp added:
“Offers are part of our buying culture and if we really want to grow the protection market, we need to start thinking less like insurers and more like retailers – developing simple products, offers and processes that make sense in today’s world.”
