Celebrating the brightest
rising stars in mortgages and financial services
This autumn, in collaboration with Working in Mortgages, we’re shining a spotlight on thirty stand-out professionals under the age of 30 who are shaping the future of our industry. From brokers and lenders to marketers and tech leaders, this is for the change-makers

Why now?
The mortgage and finance world is evolving - but its future depends on fresh energy, ideas and leadership. This campaign exists to celebrate the next generation making their mark and to give them the recognition they deserve.

Is this for me?
Whether you're an adviser, underwriter, BDM, marketing exec, or innovator in a support role - if you're under 30 and shaping the industry in any way, this is for you. We're spotlighting talent from every corner of the sector.

What's in it for me?
If you make the 30 Under 30 list, you’ll get your moment to shine - with a dedicated profile on Financial Reporter, interviews shared across our site and socials, and the recognition you deserve from across the industry. It's not just a list - it's a platform.

Supporting the next generation
At Financial Reporter, we've always championed the people behind the profession and through FR 30U30 we're proud to continue that mission - not just by spotlighting emerging talent, but by actively shaping the future of mortgages and financial services.
This campaign isn't just about recognition, it's about building momentum. By working in collaboration with Working in Mortgages and with the support of AMI and IMLA, we're helping to drive a more inclusive, dynamic, and sustainable industry. From opening doors to fresh perspectives to creating opportunities, the 30 Under 30 list is a catalyst for long-term change - elevating the voices we’ll all be working alongside tomorrow.
Together, we're supporting the next generation of advisers, lenders, underwriters, brokers, and business leaders, and celebrating a future that reflects the energy, diversity, and ambition behind the industry we all work in.
This isn't just a list - it's a platform for the future of our industry.
The process
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Applications open 4th September 2025
We're keeping it simple. Whether you're nominating yourself or someone else, the process is open to everyone under 30 making a difference in financial services. Our expert panel will select 30 incredible individuals in our official list.
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Applications close 16th October 2025
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Make sure to submit your entries by the deadline - ready for the next step.
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Judging opens 17th October 2025
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Our selection panel of industry leaders and experts will each entry, considering your impact, examples of innovation or leadership, your future potential and your contribution to the industry so far.
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Judging closes 31st October 2025
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Once judging is closed, all that’s left to do is wait...
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30U30 list revealed 5th November 2025
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Once we reveal our first-ever 30U30 list, it’s not over: this is when we’ll dedicate time to showcasing our cohort’s achievements, raising their profile, and encouraging the wider industry to take notice of the next generation.
Ready to shine - or know someone who should?
Register your interest today
If you're under 30 and making an impact in mortgages, lending or financial services, this is your chance to be recognised. You can apply for yourself - or on behalf of someone whose work deserves the spotlight.