He recently took on the infamous Rickshaw Run, travelling 3,000km across India in a rickshaw that had seen better days to raise money for a local hospice, and when we heard about the Ice Bucket Challenge we knew he wouldn't be able to resist.
Created to raise awareness of ALS, a group of illnesses that includes motor neurone disease, the challenge has had celebrities (and probably everybody on your Facebook feed too) throwing buckets full of ice and water over themselves and then donating money to this excellent cause.
Once you've done your challenge, you must nominate others to get involved. We chose Nick Jones of Blemain Group, Matt Tristram of Loans Warehouse, and James Prosser of Front Events - we can't wait to see your videos chaps!
So without further ado, here's our director Andy getting soaked in the middle of Blackpool's busy town centre (with cameos from myself, our Operations Director Kirsty and a wasp with bad timing)...
To donate to the ALS Association, click here.