More than ever, investigating ways to improve the customer journey, for that all important competitive edge, is at the top of the agenda. And, given most people now search for a home online, it would seem harnessing the power of technology is the next logical step.
In the digital age, the days of pushing paper files round a desk are over. Now, it’s all about scanning documents, not photocopying them.
Texts, tweets and email have replaced Royal Mail while Smartphone updates keep customers up to speed 24/7.
As competition squeezes the market, automation will undoubtedly get slicker, resulting in faster completions and further cost reductions for the customer. But technology it isn’t just for the purchaser. Digital due diligence kits should be freely available and downloadable to verify legitimacy and introducers should have access to case management systems that allow them to register and monitor cases in real time.
Improving services through new technologies is not only good news for lenders, introducers and customers, but it can also be used to communicate positive feedback. Only recently, Goldsmith Williams was the subject of a glowing recommendation in the shape of a blog on SolicitorInfo.co.uk.
The review was not only testament to the quality of work we deliver, and credit to the staff that provide the service, but a real endorsement from an independent source. Valuable stuff.
Love it or hate it, there has, and will continue to be, further integration of technology. The facility to reach a wider audience, faster and more efficiently clearly has its benefits, but it’s the ability to react to market conditions and opinion at the push of a button that makes it so phenomenally powerful.
