A total of 1,369 intermediaires answered the question: "What are your plans for buying leads in 2011?"
The results were:
- Not going to buy leads: 53.85%
- Spend more on leads than in 2010: 23.81%
- Buy leads for the first time: 8.79%
- Spend the same on leads as in 2010: 8.42%
- Spend less on leads than in 2010: 5.13%
Justin Rees, Director of Marketing and Partnerships at LeadPoint, comments:
“It is encouraging to see that over 30% of brokers are planning to either spend more on leads in 2011 or buy leads for the first time but there are still a large number of advisers that have no plans to buy leads at all this year.
"All the statistics show that an increasing number of consumers are going online looking for advice on financial products and services and lead generation is one of the most effective ways to reach them."
