The new record equates to a staggering 47% increase in phone or e-mail enquiries versus the same period last year.
Sheraz Dar, Marketing Director, DPG, says:
“Agent enquiries are the lifeblood of our business, with everything we do centred around generating them. It’s for this reason that we are particularly delighted to report this step change increase”.
These enquiry levels accompany all time highs for home searcher visits. DPG surpassed its previous monthly visits level by a significant margin, recording 19m visits to its websites in January. A new daily high was also recorded, standing at 720,000.
And DPG is also gaining ground on its competitors – the latest statistics from independent research company, comScore, show that DPG, who rank second, narrowed the monthly unique visitor gap with Rightmove by a full 25% from November to December 2011, while FindaProperty.com’s gap with 3rd placed Zoopla increased six fold for the month.
Sheraz says:
“While we are very pleased to see these results, we believe that this is only the beginning. Our campaign continues into February and agents are set to benefit even more.”
