The competition is focussed around social media and supports the recent rapping based advertising campaign.
Entrants are encouraged to rap to one of the FindaProperty.com ads and upload their video on the dedicated campaign website. Votes are based on Facebook likes; the rap with the most votes wins £10,000 for their chosen charity.
Sheraz Dar, Marketing Director, DPG, says:
“The initial response to the competition has been outstanding. Over 60 charities are already involved in the campaign including Action Aid, British Heart Foundation and the NSPCC and the list grows every day.
"Charities have been actively encouraging their members to get involved via Facebook and Twitter. Incredibly, the campaign has reached over 3 million people through social media. We’ve also seen a 30% increase in our Twitter followers since the competition launched.
“Our marketing activity is always focussed around growing our brands and driving enquiries for our member agents. It’s working so far with 47% more phone and email enquiries this year and a DPG record of 19m visits to our portfolio of websites.”
Currently topping the leaderboard is the “Make-A-Wish Foundation UK.
