FSA publishes annual Product Sales Data

The Financial Services Authority has published its annual Product Sales Data report for regulated mortgage contracts, retail investment products and pure protection products for th

Related topics:  Special Features
Millie Dyson
31st August 2011
Features
The key statistics are as follows:

Mortgage contracts

-  Mortgage sales between 1 April 2010 and 31 March 2011 reached their lowest level since the FSA began recording data in Q2 2005. Overall, mortgage sales declined by 7% from 2009/10 to 2010/11;

- Of all the lenders that reported mortgage sales using PSD, the top five accounted for about 62% of all sales by volume, the top 10 for 83% and the top 20 for 94%. These figures reflect the trend towards increased firm concentration as a result of mergers and acquisitions in recent years;

- Looking at sales by type of provider firms, large banking institutions account for a substantial 83% of the market, followed by building societies and credit unions (8.6%). The remainder is accounted for by non-deposit takers, overseas banks and small provider firms;

- Sales of mortgages to first-time buyers, remortgagers and home movers all fell in 2010/11 compared to 2009/10;

- Although still the most popular type, the proportion of new fixed interest rate mortgages declined significantly from 63% in 2009/10 to 53% in 2010/11.  Initial rates on fixed interest rate mortgages have been consistently higher than variable rates but the gap is shrinking;  

- The proportion of interest-only mortgages with an unknown repayment vehicle has continued to decline from 13.5% in Q2 2010 to 10.8% in Q1 2011; and

- The average age of first-time buyers has shown a mild but steady increase since Q2 2005.

Retail investment products

- Aggregate sales of retail products in 2010/11 declined 0.6% from 2009/10, with marked variation across product types: most accumulation pension products saw substantial expansions, whilst Structured Capital at Risk Products (SCARPs), Endowments and decumulation pension products (Income Drawdown products and Annuities) contracted;

- Pension products represent the majority of retail investment products (55%);    

- The number of selling firms in the market for retail products is significantly more volatile than the number of provider firms and seems to be affected by market conditions;

- Low interest rates have made fixed-income products relatively unattractive. This may have persuaded investors to enter into comparatively higher risk equity investments;

- The FSA suspects that the growth in sales observed for the majority of accumulation pension products (Occupational, Group Personal & Personal Pension products and SIPPs) does not represent an increase in savings coming from new money but rather shifts between different providers and products;

- The combination of high unemployment, declining real household incomes and economic uncertainty has undermined people’s ability – or willingness – to focus on longer-term savings goals. Precautionary savings have taken precedence;  

- The proportion of retail products sold with advice declined by two percentage points from 2009/10 to 2010/11 to 66%; and

- In 2010/11, there was a decline in both the proportion of advised sales and the proportion of sales with single payments.

Pure protection products

- Sales of pure protection products fell slightly – by 1% – in 2010/11 compared to 2009/10, driven by Income Protection and Standalone Critical Illness products (which declined by 7.7% and 25.6% respectively). In contrast, Sales of Critical Illness Sold as a Rider Benefit expanded by 2.8%;

- The decline in mortgage sales has hit both sellers and providers of pure protection contracts. The trend has been towards a higher market concentration;

-  In all three markets for pure protection contracts, the market share of the five largest provider firms exceeds 60%. The concentration is highest in the Standalone Critical Illness market, which is the smallest market in terms of sales and also has the lowest number of providers;

- Banks and Building Societies also gained substantial market share as providers, to the detriment of insurance companies; and  

- 89% of pure protection contracts in 2010/11 were sold through non-provider firms acting as intermediaries. This proportion has increased from 86% in 2009/10, mostly driven by Income Protection products.
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