A total of 4,754 intermediaires answered the question: What proportion of your clients do you successfully cross-sell into other products?
The results for the myintroducer.com poll are as follows:
- Most of them: 44.55%
- About half of them: 20.79%
- Less than half: 12.38%
- Hardly any: 11.88%
- All of them: 7.43%
- None at all: 2.97%
Justin Rees, Director of Marketing and Partnerships at LeadPoint, comments:
“Over 70% of advisers responded that they cross-sell at least half of all their clients into other products. While this in part has been driven by the tough trading conditions it also shows there are still a great deal of potential revenue opportunities in the financial services industry.
"The key to success is the ability to keep generating new business and lead generation still offers one of the most cost effective ways of targeting your customers. With lead prices as low as just a few pounds there is a great opportunity for all budgets."
