With many second or third time buyers feeling tentative about future house prices, and concerned that they will be unable to sell their existing property, tools such as part exchange are offering a life line.
By removing a lot of the costs and hassles associated with selling a home through part exchange, many home owners keen to move are finding the confidence to take that next step.
At Viva Stanwell, a development currently being marketed by Stubbings for A2Dominion New Homes, part exchange has proved a key enabler for securing sales - with many buyers actively enquiring whether part exchange is available.
Helen Todd, Director of Stubbings Property Marketing commented:
"With the majority of market commentators predicting a stagnant, if not falling market for property prices in 2012 and lending criteria remaining stringent, house builders are going to have to work harder than ever to attract those elusive buyers.
"Having the right home buyer incentives is going to be key. Those sales and marketing teams that are really in tune with the market have been quick to identify the incentives and the sales tools that are still attracting buyers to the new build market.
"With so many second or third time movers feeling a little tentative, deterred also by the costs and hassles of selling their existing property, part exchange has proved a real life line.
"Four out of the last five house sales we have completed on at the Viva development in Stanwell have been via part exchange. In fact, over the last three months, we have seen a real increase in the number of people calling to specifically enquire about whether part exchange is available on the developments we promote.
"For house builders with three and four bedroom homes to sell, part exchange is a valuable sales tool.
"So many of the customers we are speaking to are either struggling to sell their existing property or have been deterred by the hassle and expense of putting their home on the market, so for them, part exchange is an obvious choice."
