The campaign includes national TV and radio as well as hundreds of Zoopla-branded London taxis hitting the streets of the capital.
The multi-million pound campaign includes advertising on all the major commercial and digital TV channels, on numerous leading radio stations nationally and moving billboards across the capital in the form of branded London taxis.
The campaign is designed to further increase Zoopla’s brand awareness in an effort to close the gap with its main rival Rightmove and to deliver even better results for its member agents and developers.
In line with Zoopla’s campaign theme around ‘smarter property search’, each of the Zoopla-branded cabs is unique, displaying property data for different areas of London including average asking prices, rents, property values and sold prices, designed to give Londoners the data they need to make better-informed property decisions.
Alex Chesterman, Founder & CEO of Zoopla said:
“We remain committed to building Zoopla into a household brand and to providing consumers with the information and tools they need to help find their next home and make better-informed property decisions.
"We will continue to invest to ensure that we are delivering our member agents and developers the performance they expect and that we remain one of their most effective marketing partners.”
