A total of 804 intermediaires answered the question: "How many brokers & intermediaries choose to monetise their opt in turn down leads through SMS or e-mail providers?"
The results were:
- Neither: 38.60%
- Both: 31.58%
- SMS: 15.79%
- E-mail: 14.04%
Dean Wynne, Managing Director, Intelligent Broker, said:
“Thanks to everyone who took part in the Intelligent Broker Poll last month. On reviewing the poll results, it's apparent that a high percentage of companies are still yet to capitalise on the growing data monetisation market which is a missed opportunity for businesses in the current economic climate.
"Over the course of the next 12 months, as companies continue to become more business 'savvy, I wouldn't be surprised to see an increase in number of companies utilising data monetisation to improve business profits."
