Searches take place primarily between 12pm-2pm and 5pm-7pm each day, which are also the busiest times for lead delivery.
Additionally, the figures show that the vast majority of consumers want brokers to call them back on mobile devices rather than landlines.
In October 2012, nearly 50% of enquires across their platform requested a broker call them on a mobile phone. By August 2015, that figure had increased to 89%. Life insurance leads are driving the shift to mobile activity with nearly 95% of consumers entering a mobile phone for an insurance call back last month, compared with 86% for mortgage advice.
E-Finity Leads have put the rise of mobile activity down to increased level of mobile ownership, but also to changes they had made to their own forms. Consumers are now specifically asked for a mobile and an alternative number rather than a home and secondary number which has previously been the industry standard.
Colin Sykes, Business Development Manager at E-Finity Leads, said:
“In lead generation, contract rate is king and everything we can do to ensure our clients speak to every lead we send them is vital. We’ve invested in validation software which means we cut out the vast majority of wrong numbers and by sending more and more leads with mobile numbers, brokers stand a better chance of selling a financial product.”
