Dark times ahead for household finances

Latest research from YouGov’s monthly Household Economic Activity Tracker (HEAT) reveals that overall confidence about the household financial situation continues to decline among

Related topics:  Finance News
Millie Dyson
9th November 2011
Latest News
With 46% expecting their household financial situation to be worse 12 months from now compared to 15% expecting an improved economic situation.

This pessimism is driven largely by household’s cash positions - 28% of UK households report having only £125 or less available in discretionary income after paying utilities, housing and tax last month.

This is up from 21% last year, as more Britons have expenses catching up with their income.

Looking across income categories, the cash crunch is affecting all Britons. Among those households making less than £30,000, 42% have less cash available this month than last month compared to only 7% seeing more cash available. 

Among top earning households with over £50,000 in income, 25% report less cash available compared to only 13% with an increase in cash available. Going forward, all income groups expect this crunch to continue - 44% of households with more than £50,000 in income expect cash available to decline in the coming 12 months. 

Among less well-off households with less than £30k in income, the crunch is even more acute with 49% expecting a decrease.

The cash crunch also appears to be manifesting itself under the Christmas tree with 40% of households planning to decrease their spending on Christmas gifts this season whilst only 7% increasing their spending.

While pessimism continues on the home front, the story in the workplace is improving slightly. Employees are seeing growth in their own companies as 27% expect business activity to improve in the coming 12 months with only 15% expecting business activity in their workplace to decline.

Job security is also creeping up as 20% of employed Britons feel as though their job security has declined over the past month compared to figures as high as 25% earlier this year.

Furthermore, 35% of Britons reported a pay rise in the past 12 months, with a median increase of 10%. Similarly, 32% are expecting to receive a raise, bonus (or both) in the coming year.

There are worries, though, on the broader job market as 30% of employed Britons expect lay-offs at their place of employment in the next year compared to just 23% expecting new hires.

When we discuss the job market as a whole with all Britons (not just those employed), unemployment is expected to increase, with 84% expecting unemployment to increase (and 31% expecting it to increase "a lot").

This broader trend fuels continued worries that any recovery in the UK's economy will be a jobless one; those who have employment may see an improvement in their situation, while those on the margins of employment may continue to see tough times ahead.
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