"That’s not to say that those appropriately priced for the £400,000 bracket aren’t selling, but in current market conditions its business as usual for buyers in lower price brackets"
This gap is largest in England (25%) with properties selling for an average of £243,639 but sellers listing at an average asking price of £323,336. In Wales, the gap is a difference of 21% between asking and sold prices and Scotland is home to the smallest gap with sellers asking £186,371 but buyers paying £156,495 on average.
Emoov says that while this doesn’t necessarily mean home sellers need to reduce their price expectations by 45%, it highlights "the gulf between the average price of homes on the market compared to those that are actually selling in the same market".
Across the nation, the biggest gap is in South Gloucestershire, where the average asking price is currently £470,117 while the average sold price is £267,397, 43% lower.
Inverclyde in Scotland is home to the second largest gap, with the average sold price 41% lower than the average asking price of £159,932.
Nottingham is home to the second largest gap in England and fourth largest in the UK with a 31% difference between the average asking price of £195,192 and average sold price of £135,583.
The largest gap in Wales is Gwynedd where the average asking price is currently £186,362 while the average sold price is 23% less at £144,018.
Despite almost every area of the country being home to a lower average sold price than the average asking price, there are a few areas where the market is out performing seller expectations.
Across the East Riding of Yorkshire, the average asking price is £170,981 but the current average sold price is £176,318, an increase of 3%. In Nottinghamshire (2%), the Orkney Islands and North Somerset (1%), the average sold price is also higher than the average asking price.
Founder and CEO of Emoov, Russell Quirk, commented: “In slower market conditions a seller’s expectation is always likely to differ from what the market dictates and what a buyer is willing to pay.
"It’s only natural that a seller will tend to overprice their property, largely due to the emotional element, and while many will have to reduce their price to find a buyer this research doesn’t suggest they have to do so by 45%.
"What it shows is that the average asking price of properties being listed in the UK is at the £400,000 bracket, while those that are selling have an average price in the £220,000 bracket.
"That’s not to say that those appropriately priced for the £400,000 bracket aren’t selling, but in current market conditions its business as usual for buyers in lower price brackets while things are more lethargic in the higher price tiers.”
