Satchell has over 25 years experience in financial services , from mortgages and secured loans to commercial and short-term residential funding.
With a background in sales, he has held senior positions at Money Partners - where he was head of national accounts - and, most recently, as divisional sales manager for Blemain.
In his new role, Satchell will be responsible for the expansion of F4B’s current sales team, to ensure high service standards, to forge new broker relationships, and for all aspects of marketing.
CEO Myles Williams said:
"Bridging has enjoyed remarkable success over the past few years. While I believe this is set to continue, I'm conscious of an increasingly competitive landscape set against the challenges of an uncertain general election outcome, tighter regulation, a fragile domestic economic recovery and the impact of overseas events.
"To ensure F4B maintains its strong progress and hard-won reputation, it is essential we have in our team the very best the market can offer. That's why we've recruited Lorenzo, an industry figure with credibility and a track record that speaks for itself. The task I'm setting him is an uncompromisingly tough one, but I've complete confidence in his ability to deliver."
Satchell added:
"I am absolutely delighted to be joining Myles and his team. Having worked closely with them over the past four years I know that F4B are a high calibre, professional outfit and this exciting opportunity is one I will relish - I can't wait to get started."
Colin Sanders, CEO of Omni Capital - a key lender partner of F4B - observed:
"A good number of us in the Omni team have known Lorenzo for many years - as a colleague, a competitor and simply as a friend. He is a true professional who understands his craft and who practices it with skill, good humour and integrity. His appointment is a testament both to his personal qualities and to Myles Williams' vision and ambition. We congratulate both, and look forward to a continuing, mutually-successful co-operation."
