"This is a dynamic, exciting time for Freedom Finance as we expand our offering and reach, and we are really confident that Jeff and Zoe will add significant value to the team."
Jeff was one of the key founders of MBNA Europe (now part of Bank of America) and has also held leadership positions at Tesco Bank, KPMG, TSYS and Barclaycard.
Zoe has extensive experience in multi-channel sales, marketing and communications programmes, and will be responsible for driving Freedom’s marketing strategy across both b2b and b2c channels.
Last week, Freedom announced the launch of a residential mortgage arm with the acquisition of Sensible Home Finance.
As part of its growth strategy, Freedom also plans to expand its offerings across secured and unsecured lending, consumer finance and lending to businesses.
Brian Brodie, Group CEO of Freedom Finance, said: “Freedom Finance continues to invest in some of the most experienced, exciting talent in the industry, and Zoe and Jeff joining us is further evidence of the successful growth story we are starting to tell to the marketplace. This is a dynamic, exciting time for Freedom Finance as we expand our offering and reach, and we are really confident that Jeff and Zoe will add significant value to the team.
“We are committed to cementing Freedom Finance’s position as the leading UK loan platform, and to do that we need the best talent in the industry and a powerful, clearly-defined brand. Bringing Jeff and Zoe on board will help us to do that.”
