The research conducted by Noddle found that more than nine in 10 people (93%) have concerns about the safety of their personal information. Yet, many Brits are still inadvertently aiding fraudsters by not following simple steps to protect themselves. More than half of people (53%) admit to throwing away letters with personal information on them without shredding them first; nearly a quarter of people (23%) have loaned their credit card to someone else; more than a fifth (22%) have saved their PIN on their mobile phone, and 16% admit to keeping their PIN written down in the same place as their card.
When asked what worries them the most about their personal details falling into the wrong hands, nearly four in 10 (38%) of the public stated they are most concerned about their details being used to apply for financial products such as loans; a further 25% said their biggest concern is having their money stolen online; while one in five (20%) commented that having their personal details used to buy retail items was their biggest concern.
Educating the public is particularly important, as the research found there are only three types of common fraud that more than half of people can name. These include: identity theft (76%), benefits fraud (67%) and phishing fraud (51%). When it came to the ‘Lebanese Loop’ (a type of ATM fraud) or a ‘419 scam’ (where individuals are promised a significant sum of money for a small upfront payment) only 5% of people had heard of either.
John Cannon, Fraud & ID Director, Noddle commented:
“Our research has shown nearly four in 10 people (38%) have been a victim of fraud themselves, the majority of whom have been victims of either credit or debit card fraud, bank fraud or ID theft. That’s more than 20 million people and in addition, nearly half of people (43%) know someone who has been a victim of fraud. Despite these worries, the general public are often unsure about what they should be doing to protect themselves or how they are inadvertently putting themselves at risk."
