A total of 379 people answered the question: "When choosing a lead provider, what are the most important considerations?".
The results are as follows:
- Quality and Source 56.44%
- Price 26.73%
- Service 7.92%
- Reputation 5.94%
- Consistent flow 1.98%
- Flexibility 0.99%
Simon Williams, commercial manager at PaaLeads.com, said:
"It’s encouraging to see that despite these austere times, when every marketing penny counts, that advisers are preferring branded (or recognised) quality over quantity."
This month's poll is "With falling mortgage funding do you believe secured loans are becoming an increasingly attractive option?" - you can answer it here.