Mark will manage the Partnership Programme, a key feature of which is the Engagement Pack, ensuring brokers and IFAs have access to the finest quality marketing materials to help them identify, engage, present to and refer equity release clients.
Steve Wilkie, Managing Director, says
“To continue our mantra of engaging through content and new marketing ideas and to gain a different perspective, we have looked outside financial services to appoint Mark. With a fresh approach to the industry having worked in business development in both the luxury and FMCG sectors for over 15 years, Mark is there to take your feedback and design the Partnership Programme and Engagement Pack around your needs.
"As the equity release market grew by 36% on last year, we expect financial intermediaries to be asked more questions about equity release from their clients. Though they may not have the qualification, having access to high quality information and a referral route ensures they can provide their clients with a holistic service.”
