Richard Coulson has performed the role for First Complete for many years, and has over 30 years’ experience in the intermediary market.
The individual brands will remain unchanged, and will each continue to have their own regional director teams.
For several years the three brands under LSL Financial Services: Pink, First Complete and TMA have had a number of centralised support functions. Earlier this year Toni Smith’s role was also widened to sales operations director across both networks, looking after marketing and communications plus lender and provider propositions.
David Copland will continue to lead the development and growth strategy for TMA.
Jon Round, LSL Group Financial Services Director, said:
“Each of our businesses has its own competitive proposition, growth strategy and identity. Some support functions are delivered by a single team that looks after all our FS businesses, other functions are delivered by brand-specific teams that look after firms within either Pink, First Complete or TMA. Each business benefits from the overall strength, expertise and buying power of LSL’s vast financial services business. This approach enables each network to retain strong elements of individuality and identity, whilst benefiting from a co-ordinated, joined up management approach and the financial backing of a large plc owner.”
