TFC Homeloans rebrands alongside new sourcing system

TFC Homeloans has revealed a new brand identity across its website and communications.

Related topics:  Finance News
Amy Loddington
5th August 2014
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The new website design aims to allow brokers to source key information and transact business all in one place, following the launch of a revolutionary new sourcing system powered by APAC Systems, which is due to be revealed in the coming months.

The cloud based sourcing system allows brokers to combine criteria and application questions from 128 lenders to create one generic application form, saving brokers time whilst searching the whole of market.

Traditionally known as The Finance Centre, the brand - which covers the four key loan areas; first charge, second charge, bridging and commercial - is reinventing its current approach to better serve its customers. Post-recession, TFC Homeloans is growing from strength to strength, recently expanding its in-house team to meet increasing demand. The new brand identity aims to better reflect the company’s vision of offering a simpler, faster and more user intuitive experience.

Andrew Brown, Director of TFC Homeloans said:

“Our vision is to provide a solution for every single case. Post-MMR, brokers are finding it increasingly difficult to source deals. Our Smart Source portal provided through our website will allow access to whole of market sourcing, product exclusives and also recommend the best type of loan for each case. When sourcing remortgages with capital raising Smart Source will identify whether a second charge loan is the most appropriate option, helping the broker to be compliant. We truly believe Smart Source will revolutionise the intermediary market.”

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