Matt Cottle, Joint CEO of Y3S, said:
“Last summer we began talking to Bluegg about a simple design brief: make our brand look like its been fitted out with a finely tailored suit. We have an enjoyable working environment and we don’t take ourselves too seriously which comes through in how we present ourselves. We act more like a start-up than a 14 year-old finance business, but nevertheless, the firm has grown up and we wanted to reflect our coming of age, albeit without losing our sense of fun. The new logo concentrates on the Y with its three points representing us, the lender and the most important aspect being the intermediary, highlighted in a lighter blue and joining the relationship at the median point.
“We’ve worked with the team at Bluegg almost since our inception and I’ve personally known Tom and Mike (Bluegg’s creative directors) for 30 years, so instinctively we all know what we’re looking to achieve and how to get there very quickly. They’re a seriously safe pair of hands.”
