The UK’s largest independent estate agency group will embark next month on a ‘service revolution’ within its 124-strong haart branch network as part of its drive to re-affirm its position as ‘the estate agent of choice’ for people looking to buy, sell, let or rent in the UK. This will be encapsulated in a new strapline for haart – ‘Always your best interests at haart’.
Every member of staff within haart’s residential sales, residential lettings, financial and legal services divisions will take part in a radical brand training programme designed to transform haart from ‘good to great’. This will include the creation of brand champions within each branch to act as a focal point for brand activity at a local level.
The move follows widespread consultation with customers over recent months about the type of estate agent they would like to see on the High Street in the future.
Spicerhaart will also be rolling out a new look for the haart brand at the same time. This will include a major refresh of the company’s website, marketing materials as well as social media channels.
Paul Smith, Chief Executive Officer of Spicerhaart, said:
“We have been consulting widely with the public over recent months about the type of estate agent they would like to see, as well as the services they offer, not just now but also in the future.
“We have used this information to help shape the direction in which haart is moving as well as the look and feel of the brand as we seek to transform haart from ‘good to great’. I firmly believe the plans we have in place for haart, built on a solid foundation of service excellence, will ensure that it continues to remain the most innovative independent estate agent in the UK.”
