A total of 3,012 intermediaires answered the question: "What percentage of your revenue is from mortgage business?"
The results for the myintroducer.com poll are as follows:
- All of it: 9.52%
- More than 75%: 17.78%
- Less than 50%: 42.22%
- About 50%: 17.14%
- None: 13.33%
Justin Rees, Director of Marketing and Partnerships at LeadPoint, comments:
"The results from the poll show that many advisers have diversified away from mortgage business. Although this is a reflection in part of the amount of new business out there in the market at the same time these macroeconomic factors have driven down some mortgage lead prices since their peak a few years ago.
"Even with lower conversion rates, with first-time buyer leads as cheap as £5 in some cases there are still opportunities for advisers to earn revenue from the mortgage market.”
