Barclays to drop Woolwich brand

Barclays will drop its intermediary mortgage lending brand, Woolwich, and rebrand to Barclays Mortgages.

Related topics:  Mortgages
Amy Loddington
21st July 2015
barclays woolwich

A spokesman for Barclays confirmed the rebrand would take place and that the move from Woolwich to Barclays will be a 'gradual process'.

Barclays said the move to has been made for ‘simplicity reasons’, and would not have a detrimental impact on customers, brokers or lending.

Barclays acquired Woolwich in 2000 in a deal worth £5.4bn, but decided to use the firm as the bank’s mortgage arm.

A Barclays spokesman said: 

“The Woolwich identity is one that we’ve maintained for the past 15 years since acquiring the business in 2000. Since that time we’ve ensured that the Woolwich brand is harnessed, leveraging the heritage and legacy to deliver a market-leading mix of products and service for our mortgage customers."

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