The research commissioned by leading comparison website Gocompare.com also found that cash-strapped Brits were more likely to change where they shopped than where they banked.
18% of people surveyed said that they had changed their main grocery shop, while 12% had changed their usual clothes store and one in ten shopped around for a better deal when filling up with petrol or diesel. But, only 7% had looked for savings by switching their current account and six per cent from changing credit card provider.
Claire Peate, Gocompare.com's customer insight manager, said:
"Many Brits are feeling squeezed by rising prices and flat wages - 41% of people taking part in our survey said that they are financially worse off than they were this time last year.
"One of the best ways to save money is to get into the habit of regularly comparing products and prices to see if you can switch to a better deal. This thrifty habit will not only help you to save money on your weekly food shopping bills and each time you fill up your car - but, could make you significant annual savings on your insurances, utility bills and other financial products."
