First Complete increases mortgage applications by 146%

First Complete network is little more than one year old, yet has already achieved its objective of delivering profitable growth.

Related topics:  Mortgages
Millie Dyson
25th August 2011
Mortgages
Its protection proposals have increased by 108% over the last year while mortgage applications have increased by an even more remarkable 146% proving that a well run business can be successful despite the tough market conditions.

When the First Complete network was launched, only last May, it had just taken over the business of Home of Choice.

Since then, First Complete has grown business levels substantially, from existing advisers, new recruits and also from existing LSL businesses now trading as Appointed Representatives of First Complete.

Following its first birthday, First Complete has been able to assess its progress by comparing year on year results for May, June and July.

Not only have business levels increased, but so has profitability, demonstrating that these two measures can go hand in hand, despite so many industry examples where this is not the case.

A significant proportion of the growth has been achieved through workshops held throughout the year to help equip advisers to deal with the demands of this marketplace. 

In particular, a programme of protection workshops has helped advisers develop genuine expertise in providing suitable protection solutions for their clients. In July, First Complete saw a massive 108% increase in protection proposals compared to the same month last year.

This has not been at the expense of mortgage applications however, where First Complete has seen an even more remarkable 146% growth in July compared to last year.

Jon Round, chief executive of First Complete says:

“Despite challenging conditions we have had a very positive first full year and I am delighted with the progress of the business during this period. We have grown both organically and by acquisition during this period, and we are well placed to build on this success over the coming months.

“We have seen an increasing number of businesses wishing to join us over the course of this year as a result of both our financial stability and the extensive package of support we provide. 

"We help our members prosper by providing both tailored support and bespoke business development - remembering that we are only successful if our members are, has been a major factor in the progress of our business over the year.”
More like this
CLOSE
Subscribe
to our newsletter

Join a community of over 30,000 intermediaries and keep up-to-date with industry news and upcoming events via our newsletter.