"It stands to reason for us, through Brytannic, to enable the Group to move into other areas, without compromising the strength of our core offering"
Fluent Money Group has announced the purchase of Manchester based broker and packager, Brytannic Extra Finance.
Brytannic, whose expertise is in specialist first charge mortgages and equity release, will move its 18 strong team into Fluent Money’s head office in Horwich, near Bolton.
Following the acquisition, Brytannic will be rebranded to operate as Fluent Mortgages Limited and will offer a range of specialist services to complement Fluent’s existing second charge proposition to intermediaries.
Kevin Hindley, CEO at Fluent Money Group, commented: “We have known Dan Payne and his team for some time and have always been impressed with the way they do business. They share the same philosophy on customer care as we do and therefore when we were looking to expand the Group’s activities, it was a logical choice to talk to Brytannic.
"Fluent Money has built a strong reputation as a leader in second charge distribution and it stands to reason for us, through Brytannic, to enable the Group to move into other areas, without compromising the strength of our core offering or the relationships we have built in the intermediary space.”
Dan Payne, Managing Director at Brytannic, added: “We are all delighted to be joining the Fluent family and becoming part of this highly successful brand. Our skills and specialist lending experience, mixed with Fluent’s presence in the wider national marketplace and their unmatched commitment to service, will create an even more attractive specialist lending proposition for introducers. We are looking forward to taking Fluent’s presence to a whole new level.”