"Sarah’s key focus will be to use her skills to identify business trends, manage crucial broker relationships and advise where Foundation Home Loans can adapt our proposition "
Sarah joins FHL from BM Solutions where she was a telephone BDM, and prior to that worked as a senior personal banking adviser at Lloyds Bank.
During her time at BM, she was responsible for both AR and DA brokers across the West of England, managing firms including L&C Mortgages and Which?, and also presented at a series of training workshops educating brokers ahead of the PRA changes.
Sarah Hopkins said: “I am excited to become a part of the Foundation Home Loans regional account manager team. I have worked in the financial services industry for over 13 years, building up my expertise across a range of disciplines along the way, and now feel like it’s the right time to join this growing business and help brokers in the West of England and South Wales to thrive.”
Andrew Ferguson, commercial director at Foundation Home Loans, added: “With Sarah joining to boost awareness of the specialist lending offerings available, the impact we have on the market and within our regional networks will continue to improve. Sarah’s key focus will be to use her skills to identify business trends, manage crucial broker relationships and advise where Foundation Home Loans can adapt our proposition to maintain our competitive and pragmatic edge.”