"Our partnership with Freedom Mortgages delivers a unique solution to online estate agents and their customers, whilst also engaging with nationally based advisers for face to face advice."
Based in Doncaster but covering the whole of the UK, the service will trade as Mortgage Advice Bureau, and will generate leads centrally as well as providing mortgage and protection advice.
The business aims to deliver a bespoke mortgage service to reflect the specific customer journey of online agents, such as Purplebricks, with whom MAB already closely works.
Peter Brodnicki, CEO of Mortgage Advice Bureau, said: “Consumer behaviour is changing fast, largely facilitated by rapidly evolving technology. Purplebricks and other online and hybrid estate agents are a good example of businesses identifying this trend and delivering alternative ways for consumers to transact. MAB is driven by consumer needs, which means that we have to ensure we provide customers with a range of options to enable them to choose how they want to receive information, advice, and transact.
"The online estate agency customer experience differs from the traditional agency model; therefore, we need to reflect that in our communication and lead generation strategy. Our partnership with Freedom Mortgages delivers a unique solution to online estate agents and their customers, whilst also engaging with nationally based advisers for face to face advice.
“When I first met Freedom Mortgages’ Managing Director Andy Fisher, I immediately knew that we had found the right individual and team to work with in order to build this new, ambitious, and exciting business model that absolutely reflects the needs of digitally driven lead sources and their customers. The good news for the rest of our distribution is that the learnings from this new venture will also benefit our partner firms in terms of lead generation and lead specific communication strategies.”
Andrew Fisher, Managing Director of Freedom Mortgages, commented: “By combining our respective skill sets, Mortgage Advice Bureau’s team of expert advisers and award winning technology, coupled with our specialist broker team, can deliver a seamless journey for the customer in the online space. In an increasingly digital first world, customers expect speed and efficiency when researching and selecting a product that meets their needs. We are hugely excited to partner with MAB to deliver Freedom 365, which delivers at scale and without compromise, a customer focussed approach to enable individuals to choose how to engage when receiving advice and support, throughout the entire process of buying a home.”
