This analysis is powered by Greenlight’s award winning Hydra technology, a unique cloud based platform that analyses consumer activity across multiple online channels. Hydra delivers detailed data analysis on which websites, advertisers, and brands are the most visible in the Google UK Natural Search, Paid Media Listings, and Social Media when consumers search for mortgage-related terms.
This new analysis compliments the other data that forms part of Mortgage27’s Mortgage Market Research Reports. These reports, entirely unique in the marketplace, analyse current and historic trends in aggregated consumer activity when searching online for a mortgage from over 100 different websites, with over 1 million individual searches being performed annually. Mortgage27 also helps Lenders analyse the market penetration of their product range in the online environment.
The reports are primarily subscribed to by Lenders, who use them to analyse their competitive positioning, to identify changes in demographic trends that they can exploit, and to analyse how changes in product rates and criteria increase their market reach.
James Tucker, Managing Director of Mortgage27, commented:
“We know that 84% of consumers research their next mortgage online, and tracking that behaviour provides a wealth of data that is essential reading for any and all mortgage market participants. With the additional layer of search related intelligence that our partnership with Greenlight brings to these reports, there is simply no other organisation able to provide this level of analysis of online consumer activity. These reports are a must read for anyone looking to identify, and capitalise on trends in this market.”
