"We have been in constant dialogue with a number of participating brokers and intermediaries over the past few months"
Everline founder Russell Gould will act as CEO, and his senior team includes former Santander director Simon Baum and ex-Cambridge Building Society finance director Duncan Bain.
BlueZest says it aims to "re-shape the mortgage sector" by using technology to modernise the entire mortgage process and deliver a decision within 30 minutes.
Its product range will be focused towards the intermediary sector, including mortgage and commercial brokers, packagers, networks, clubs and accountants.
Russell Gould, BlueZest CEO, commented: “Our founders have brought together some of the most experienced leaders in their respective fields to develop something that we believe will positively re-shape the industry. The company was born out of a frustration with current archaic practices and a desire to create a range of innovative mortgages, supported by an online application process that is more transparent, more efficient and simpler for both intermediaries and their clients.
“We have been in constant dialogue with a number of participating brokers and intermediaries over the past few months to ensure we create products and processes that will help them to deliver solutions that their clients want in a fraction of the time. We see them as our partners and will constantly work with them to adapt and evolve our offering. In-turn, our technology, gives intermediaries back valuable time so that they can do what they do best – advise their clients.”
