Part of Yorkshire Building Society Group, Accord Mortgages, has sent complementary welcome hampers to over 20,000 customers on behalf of more than 7,000 brokers since September 2016.
Under the scheme, those completing a mortgage at Accord, including movers and all first-time buyers, receive a complementary welcome hamper at their new property. The hampers contain cards and gifts uniquely addressed from their broker rather than the lender and include fresh coffee, English breakfast tea, chocolate, biscuits and two mugs.
Research with intermediaries whose clients received a welcome box during an initial pilot phase showed two-thirds (63%) of brokers believed the gift had helped to strengthen their relationship with their client, while 68% felt their client was more likely to recommend them to family and friends as a result of receiving the welcome box.
Jeremy Duncombe, Director of Intermediary Lending at Accord, said: “We’re delighted with the response from brokers and their clients, who are overwhelming supportive of this initiative.
Sending a gift to clients on behalf of brokers is designed to help strengthen brokers’ relationships with their clients and enhance the way Accord supports intermediaries. As we pass the 20,000 milestone, it’s very pleasing to see that the boxes are achieving our aims and delighting clients on behalf brokers.”
