Products benefiting from these changes are life cover, critical illness and income protection applied for through LV='s Flexible Protection Plan.
The changes to LV='s online system include a reduction in medical evidence requests for applicants with hypertension and raised cholesterol; and a reduction in the number of exclusions applied for people with muscular back pain or strain.
Changes have also been made to make it easier for advisers to get immediate decisions on applicants who have previously suffered benign lumps or cysts, kidney disorders, gynaecological conditions, and ear disorders.
The changes were made after LV= reviewed data from previous applications where the medical conditions disclosed required further evidence.
LV= has incorporated this data into its online quote engine meaning the process is now more streamlined for applicants with similar conditions..
Mark Jones, LV= Head of Protection said:
"We have an in-house team dedicated to improving our underwriting system, making it even easier for IFAs to place business with LV=.
"The latest changes to our underwriting rules will mean that new business can be written faster and we can offer standard rates to more customers.
"We will continue to invest in our proposition to ensure we offer the best experience and service possible for advisers and their clients."
