Aviva is the first UK life and pensions company to launch a mobile optimised version of its dedicated site for advisers.
Aviva for Advisers mobile allows users of iPhones and HTC Android phones to access basic client information, view policy valuations and track new business from their mobile phones while they're out and about.
Recent research by Aviva found that technology is increasingly enabling advisers to transact business more efficiently.
Key benefits listed by advisers were allowing immediate access to client information (78%), enabling quick administration (66%) and allowing immediate transactions (66%).
The launch of Aviva for Advisers mobile reflects the growing importance advisers place on using technology to help them provide their clients with an effective service.
Billy Burnside, head of e-commerce at Aviva said:
"The launch of Aviva for Advisers mobile is part of our ongoing commitment to helping advisers make their businesses more efficient.
"We know that consumers are demanding new and different ways of interacting with their finances, and there is no reason why this should be any different for advisers managing finances on behalf of their clients.
"Aviva for Advisers is a market leading platform which now has over 2,000 log-ins per day, and allows access to over six million client policies online. It provides clear information in a simple format and some great functionality.
"We're continually looking at how we can improve the site to better support advisers in managing their businesses efficiently in the run-up to RDR and beyond."
