Bridgewater will be adding to its range of sales and educational aids and is developing a number of ongoing events to provide advisers with quality information covering a number of equity release-related issues.
Over the course of 2012 advisers can expect to see:
- The launch of a series of support aids entitled, ‘Just a thought...’ with short information covering potential areas where equity release could be appropriate.
- The publication of a variety of sales aids covering areas such as house prices, gifting to children and frequently asked questions.
- The launch of a dedicated newsletter that advisers can brand as their own to send to clients.
- The launch of a specific Technical Helpline for advisers.
- More forums covering specific topics such as the recent ‘State Benefits Update’ events.
- The continuation of Bridgewater’s Broker Forums.
- The continuation of ‘Release’ – Bridgewater’s monthly newsletter.
Bridgewater has also recently conducted wide-ranging research into the wider equity release market and into adviser needs.
It will be responding to this throughout the year with a series of new initiatives designed to aid advisers in their advice dealings with clients.
Peter Welch, Head of Sales and Distribution at Bridgewater Equity Release, commented:
“As we enter 2012 Bridgewater is looking at the year ahead and working on a series of initiatives that will support equity release advisers and provide ideas and information on how they can broaden their business in this area.
"We will continue to meet regularly with advisers through our Broker Forums however, following our successful State Benefit seminars late last year we will also be holding more events which focus on a specific topic.
"In terms of sales and information aids we have a number in the pipeline including our ‘Just a thought...’ offering which will detail some short, sharp potential ideas for where equity release may be appropriate.
"As always we are listening to advisers about where they need support and will be responding throughout the year in order to help smooth the process and hopefully deliver a growing equity release market.”
