He joins the national specialist adviser from Bridgewater Equity Release where he was Manager for Sales and Distribution for seven years and has previously worked as a Business Development Manager and Area Manager within the equity release industry.
His new role is to head the Bower Partnership referral and introducer business in the South East and London where Bower has identified major opportunities for expansion of its equity release advice business.
Geoff Charles, Chief Executive Officer at Bower Retirement Services, said:
“The South East and London are key growth areas for equity release and require a specialist approach which Chris is ideally placed to provide
Chris Prior added:
“The equity release market is going through strong growth and is an exciting place to be and particularly in the South East and London where higher property prices mean equity release is an increasingly attractive proposition.”
