Hema Patel will cover the North of England, Scotland and Northern Ireland with Jacques Pienaar covering the South and Wales.
Hema Patel previously worked as a Senior Estate Planner at Key Retirement and has also worked for Ernst & Young and Robert Half in a 15-year career.
Jacques Pienaar was previously a financial adviser and started his own financial services company.
Will Hale, director at Key Partnerships, said: “There are more opportunities for innovation in equity release market than ever before with the ongoing impact of interest-only mortgages coming to maturity and pension freedoms starting to have a major impact.
“Hema and Jacques have the expertise and experience to help advisers access the wide range of opportunities in the equity release market and their appointment underlines our focus on increasing support for a wide range of intermediaries.”