The licensees are both restricted and independent whole-of-market advisers, ready to take advantage of the unique service offered by the bureau, which is aimed at promoting the benefits of whole-of-market local impartial advice for annuity purchasers.
Advisers can register online to secure a licence to two local STD codes or share of enquiries from a large city within 25 miles of their office. Monthly licence fees are used solely to buy online, print, radio and TV advertising to raise awareness of the need for impartial advice when buying an annuity.
Licensees will have also exclusive access to qualified enquiries from within their area. It must be remembered, the bureau notes, that those seeking advice offer considerable new business potential for holistic post retirement planning, not simply the annuity solution.
Bernard Down, Managing Director of the bureau said:
"‘We have been actively seeking whole of market advisers and have been very pleased with our progress, so much so that the service is soon to go live nationally. The incredibly positive feedback and high levels of interest that this new service has attracted confirms that there is considerable appetite for new business growth from qualified annuity enquiries. The concept of both large and small practices contributing equally per RI to the collective marketing of this service has, for the first time ever in this industry, brought fellow professionals together to broadcast the impartial advice message."
"Over 2,200 retire each day in UK and currently only a small percentage of those seek advice to exercise their open market option, representing a vast pool of potential new business."
