The simple premise behind this campaign is that while the new pension freedoms are to be welcomed, most retirees need to budget for regular costs for the rest of their lives. Therefore, by providing advisers with material to start this conversation, they can help their clients to make smart choices around what income needs to be guaranteed and what they can take more of an investment risk with.
Central to this campaign is the Target Income Calculator which allows intermediaries to highlight what these regular costs may be and how much they might add up to thus providing guidance as to a person’s ‘essential income’. Hard hitting adverts which focus on the implications of not taking these factors into account appearing online and in print across a variety of trade publications from today.
In addition, these will be supported by regular email communication focusing on the customer benefits of this approach and a direct mail competition which will be launched later in the year.
Andrew Megson, Managing Director of Retirement, Partnership said:
“The changes that are due to take effect in April 2015 provide people with significantly more freedom but also a great deal more responsibility and the potential implications of making the wrong choice can be dire. Our hard hitting adverts clearly illustrate this and are aimed at encouraging advisers to help their clients to make sensible choices around what income is essential and what assets they can either enjoy or take more investment risk with.
“For those who have a medical or lifestyle condition, an enhanced annuity may be the lowest cost way to securing the level of essential income so they can enjoy their retirement without worrying about the prospect of being unable to meet the gas bill.”
