The ASA ruled that the ad must not appear in its current form and told Borro Ltd to ensure that future marketing communications did not advertise loans in an irresponsible way.
Paul Aitken, CEO and founder of Borro, said:
“The advertisement in question ran for eight weeks only, and was removed from the air in March this year following an internal management decision, and prior to any communication with the ASA.”
“But, following those conversations, we will ensure Borro’s future marketing communications are fully compliant with the necessary advertising guidelines.”
