"Intermediaries are increasingly turning to specialists to deal with their clients’ more complex needs, particularly in a post-Mortgage Credit Directive world."
Daniels has over 19 years of experience in financial services sales, most recently heading up insurance partnerships for Tesco Bank. Prior to this he was head of protection insurance at the bank with responsibility for growing revenue and profit for the division.
He also held numerous senior roles at Aviva, finishing a 13 year stint at the firm as UK head of key account management in 2009.
Daniels said: "I’ve spent my career developing relationships with key partners and have most enjoyed working in businesses with a strong brand that are ripe for growth. Vantage fits that description perfectly – the feedback they receive from intermediaries and lenders is exemplary.
"The specialist finance market has really taken off in the past five years and there is huge potential to build on this momentum. I'm really looking forward to joining Vantage at such an exciting time in its development and being part of such a highly professional, and talented management team."
Earlier this year Vantage was selected as one of a number of specialist distributors to launch Sesame’s specialist lending panel, offering the network’s appointed representatives support with a range of specialist lending products.
Daniels added: "Intermediaries are increasingly turning to specialists to deal with their clients’ more complex needs, particularly in a post-Mortgage Credit Directive world.
"It’s an exciting time for specialist finance and I’m very much looking forward to working with the Vantage team to develop the relationships they have with intermediary partners and encourage new ones."
Lucy Hodge, managing director of Vantage, commented: "Jon’s track record and experience speaks for itself and I’m thrilled he has chosen to come on board with Vantage at such a key time in our development. We are now in a terrific position to grow the business, helping to support increasing numbers of brokers with their clients’ specialist finance needs."
