The new venture will be called Cardiff Money and will be headed up Daniel Yeo who has worked in senior management positions throughout the second charge industry for the last seven years.
The Cardiff Money business model will follow the London Money Loans proposition that allows the mortgage broker to choose the level of fee for their clients' second charge mortgage application.
Martin Stewart, founder of London Money, said: “We are delighted that Dan has agreed to partner with the London Money brand. He had a number of alternative offers on the table but once he heard what we were doing and our future plans for the business we were able to agree terms very quickly. Dan has an excellent knowledge of the industry and a hunger to succeed and we look forward to helping grow and develop this new venture together."
Daniel Yeo, Director of Cardiff Money, commented: “I am delighted to be working alongside Martin & Scott. They both have very clear ideas on where the second charge industry needs to be going and it was refreshing to hear that those ideas echoed my own long held beliefs. I see this as my opportunity to grow and run a business alongside a fast growing brand such as London Money and I cant wait to take my story out to the people that really matter – my mortgage broker contacts."
