The online broker's website guides customers through the entire loan process in five steps and aims to be a key platform for the company in capturing a greater share of the secured loan market.
Loan.co.uk is based in Manchester and offers loans of between £5,000 and £1,000,000 from 5.29% APR.
Chief executive Paul McGerrigan said:
“Finding the right secured loan should be a straightforward experience that cuts out the red tape, jargon and avoids any hidden costs.
“Our continued focus will be to provide an exceptional level of customer service, supporting our customers from the first time we speak to them through to the end of the loan period and beyond.
“We are at a very exciting stage for the company. We have delivered Phase 1 of our website for launch but phases 2 and 3 are following along very quickly. We want to use the system to empower and educate customers.
“We will also work closely with the regulator to ensure that we deliver an ethical and fully-compliant service in an ever-changing regulatory landscape."
