"This addition will allow our introducer partners to benefit from West One’s ability to cater for borrowers who require a bespoke approach to lending."
Specialist finance broker Smart Money has added West One Loans to its second charge lending panel.
West One launched into the second charge market earlier this year, adding to its suite of short-term bridging finance options.
It launched its products to the wider intermediary market during Q3, initially through master brokers.
Paul Crewe, Managing Director at Smart Money, commented: “West One has built a solid reputation within specialist lending circles and although it is still relatively new to the second charge marketplace it has already made a big impact. This addition will allow our introducer partners to benefit from West One’s ability to cater for borrowers who require a bespoke approach to lending.
“The second charge marketplace is developing quickly, and a number of attractive options are emerging for intermediaries and their clients. I expect more new entrants within this space in 2018 and if they are as flexible, committed and service orientated as West One then this can only be a positive thing for the sector as a whole.”
Marie Grundy, Sales Director at West One Loans, added: “Launching our second charge proposition was an important milestone in the development of our long-term lending, and it’s exciting to see this grow. The second charge market is continuing to demonstrate significant growth, and we’re delighted to partner with firms like Smart Money, who have in-depth knowledge about the sector.
“Our proposition is built upon West One’s solid reputation for taking time to understand individual borrowers’ needs, meaning we can cater for those who require a bespoke approach to lending. Every case is different, and we’re proud to be able to help borrowers of all shapes and sizes.”